Writing for the Web – Part 2

Wednesday 19 May 2010, 6:30PM - 8:00PM

Presented by: John Ryan
Rating: All levels
Type: Seminar

Because we read differently online, writing needs to be different too. But how? Writing for print is almost exclusively about communicating – ideas, opinions, instructions … But writing for the web is about three things: communicating (message and information delivery), navigating (links, navigation elements and calls to action) and finding (search, keywords and search engine optimisation). For writers, being published used to be the big hurdle. Now, you can be published online with the click of a button; being found and read is the big challenge. Find out how online readers read and how good online writers write.

John Ryan is the director of "Sitegeist", a Melbourne-based website content consultancy. sitegeist.com.au Working in online and traditional publishing since 1986, John is an industry leader in content publishing. He was managing editor of Lonely Planet’s global website for several years, has had hundreds of articles published in print and well over 100,000 words published online.

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